In addition to providing leadership to Market Foresight, Biren Shah is actively engaged in all projects and regularly interacts with clients. Biren is an accomplished market researcher and consumer strategist with several years cross-category experience in the US, Europe and Asia.
Before starting Market Foresight Biren held senior marketing research positions with the Johnson & Johnson Group of Consumer Companies. He has a proven track record of helping uncover business opportunities by blending consumer insights with strategic thinking.
Biren has expertise in new product development, brand strategy, positioning, pricing and marketing mix optimization. He is well versed in business analytics and leading edge research methods and practices.
We have two specialized offshore teams comprised of dedicated, top-notch professionals, focused on flawless execution. Both teams include statisticians, analysts and programmers, and are headed by a project manager. One team specializes in consumer research, and the other on marketing analytics.