MARKET FORESIGHT

Market Foresight is a full-service marketing research and analytics company with deep expertise in the consumer goods and healthcare industries.

Ever since we started in 2006, we have been steadfast in our mission to be an integral research partner for our clients to help drive smart, timely decisions that lead to profitable growth.

We use cutting-edge methods, integrate attitudinal and behavioral data and apply proprietary frameworks to deliver insightful analyses and actionable recommendations to grow our clients’ businesses.

Marketing Spend Optimization

Optimize marketing budget by measuring the volume impact of marketing/sales activities

Contribution
Effectiveness/ROI
Media saturation
Trade lifts

PRICING & PROMOTION ANALYTICS

Unlock growth by making well-informed pricing and promotion decisions

Price elasticity
Price gaps/thresholds
Promotion effectiveness
Efficiency/ROI

PORTFOLIO OPTIMIZATION

Leverage analytics to optimize mix of items and maximize brand impact

Optimize volume/profits
Innovation opportunities
Category management
Merchandising insights

DIGITAL ANALYTICS

Measure and optimize your digital marketing efforts to drive superior business results

Digital media effectiveness
Cross-media synergies
Social media analytics
Web analytics

TRACKING STUDIES

Trackers to provide timely assessment and early warning indicators on company reputation and brand health

Domestic/global markets
KPI's highlighting all-round business performance
Robust inputs for modeling
Various stakeholder audiences

PROGRAM IMPACT MODELING

Optimize impact of corporate programs on company reputation and brand health

Marketing/CSR programs
Current/potential impact
Direct & indirect drivers
Diagnostics to optimize performance

BUSINESS OUTCOMES MODELING

Quantify impact of corporate reputation on key business outcomes

Sales
Pricing leverage
Employee attraction & retention
Policy influence & company advocacy
Stock valuation

MEDIA MIX OPTIMIZATION

Model impact of media assets on corporate reputation and brand health

Contribution to corporate reputation and brand health
Effectiveness
Efficiency
Optimization/simulations

CONCEPT/PRODUCT/
CLAIMS EVALUATION

Full suite of concept/product/ claims evaluation tools and validated framework to assess market readiness

Volume potential
Salience of communication
Packing/pricing/aesthetics
Claims
Product fulfillment

OPPORTUNITY SIZING & FORECASTING

Estimate size of opportunity utilizing concept/product evaluation, marketing plan and industry/competitive inputs

Volume estimates
Net-to-brand and net-to-category
Source-of-volume
Prime prospects identification

NEW PRODUCT OPTIMIZATION

Model stakeholder choice architecture to optimize offerings

Product redesign/line extensions
Pricing
Packaging/communication
Purchase decision hierarchy

COPY TESTING

Proprietary AdSight™ framework provides holistic assessment of copy quality

Engagement: Involvement and brand memorability
Communication: Main message playback and brand associations
Response: purchase interest, relevance, understanding

SHOPPER FUNDAMENTALS

Clear depiction of core target through attitudinal survey and behavioral analysis

Who they are
Where/when/how they shop
Needs/motivations
Trip types/trip missions

SHOPPER RESPONSE MODELS

Measure response to marketing/sales tactics to maximize incrementality & ROI

Shopper/trade program
Solo vs. group programs
Portfolio pricing
Shelving/assortment models

SHOPPING DECISION MODELS

Quantify drivers of shopping decisions through conjoint modeling

Purchase decision tree
Transferable demand model
Pricing/assortment insights
POP message optimization
New product incrementality

SEGMENTATION SOLUTIONS

Behavioral and attitudinal segmentation to inform shopper marketing strategy

Product, economic, trip and demographic profile of key shopper segments
Shopping occasions
Store clustering