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MARKET FORESIGHT

Market Foresight is a full-service marketing research and analytics company with deep expertise in the consumer goods and healthcare industries.


Ever since we started in 2006, we have been steadfast in our mission to be an integral research partner for our clients to help drive smart, timely decisions that lead to profitable growth.


We use cutting-edge methods, integrate attitudinal and behavioral data and apply proprietary frameworks to deliver insightful analyses and actionable recommendations to grow our clients’ businesses.

Marketing Spend Optimization

Optimize marketing budget by measuring the volume impact of marketing/sales activities

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  • Contribution

  • Effectiveness/ROI

  • Media saturation

  • Trade lifts

PRICING & PROMOTION ANALYTICS

Unlock growth by making well-informed pricing and promotion decisions
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  • Price elasticity

  • Price gaps/thresholds

  • Promotion effectiveness

  • Efficiency/ROI

PORTFOLIO OPTIMIZATION

Leverage analytics to optimize mix of items and maximize brand impact
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  • Optimize volume/profits

  • Innovation opportunities

  • Category management

  • Merchandising insights

DIGITAL ANALYTICS

Measure and optimize your digital marketing efforts to drive superior business results
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  • Digital media effectiveness

  • Cross-media synergies

  • Social media analytics

  • Web analytics

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