
Brand Health & Company Reputation
Tracking
Studies
Trackers to provide timely assessment and early warning indicators on company reputation and brand health
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Domestic/global markets
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KPI's highlighting all-round business performance
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Robust inputs for modeling
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Various stakeholder audiences
Program Impact
Modeling
Optimize impact of corporate programs on company reputation and brand health
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Marketing/CSR programs
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Current/potential impact
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Direct & indirect drivers
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Diagnostics to optimize performance
Business Outcomes Modeling
Quantify impact of corporate reputation on key business outcomes
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Sales
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Pricing leverage
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Employee attraction & retention
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Policy influence & company advocacy
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Stock valuation
Media Mix Optimization
Model impact of media assets on corporate reputation and brand health
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Contribution to corporate reputation and brand health
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Effectiveness
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Efficiency
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Optimization/simulations
