Tracking

Studies

Trackers to provide timely assessment and early warning indicators on company reputation and brand health
 

• Domestic/global markets

• KPI's highlighting all-round business performance

• Robust inputs for modeling

• Various stakeholder audiences

Program Impact

Modeling

Optimize impact of corporate programs on company reputation and brand health
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• Marketing/CSR programs

• Current/potential impact

• Direct & indirect drivers

• Diagnostics to optimize performance
  
   

Business Outcomes Modeling

Quantify impact of corporate reputation on key business outcomes
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• Sales 

• Pricing leverage

• Employee attraction & retention

• Policy influence & company advocacy

• Stock valuation

Media Mix Optimization

Model impact of media assets on corporate reputation and brand health
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• Contribution to corporate reputation and brand health

• Effectiveness

• Efficiency

• Optimization/simulations