Clear depiction of core target through attitudinal survey and behavioral analysis
 

• Who they are

• Where/when/how they shop

• Needs/motivations

• Trip types/trip missions

Measure response to marketing/sales tactics to maximize incrementality & ROI
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• Shopper/trade program

• Solo vs. group programs

• Portfolio pricing

• Shelving/assortment models

Quantify drivers of shopping decisions through conjoint modeling

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• Purchase decision tree

• Transferable demand model

• Pricing/assortment insights

• POP message optimization

• New product incrementality

Behavioral and attitudinal segmentation to inform shopper marketing strategy
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• Product, economic, trip and demographic profile of key shopper segments

• Shopping occasions

• Store clustering