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SHOPPER ANALYTICS
SHOPPER FUNDAMENTALS
Clear depiction of core target through attitudinal survey and behavioral analysis
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Who they are
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Where/when/how they shop
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Needs/motivations
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Trip types/trip missions
SHOPPER RESPONSE MODELS
Measure response to marketing/sales tactics to maximize incrementality & ROI​
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Shopper/trade program
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Solo vs. group programs
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Portfolio pricing
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Shelving/assortment models
SHOPPING DECISION MODELS
Quantify drivers of shopping decisions through conjoint modeling
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Purchase decision tree
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Transferable demand model
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Pricing/assortment insights
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POP message optimization
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New product incrementality
SEGMENTATION SOLUTIONS
Behavioral and attitudinal segmentation to inform shopper marketing strategy​
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Product, economic, trip and demographic profile of key shopper segments
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Shopping occasions
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Store clustering
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