Shopper Fundamentals

Clear depiction of core target through attitudinal survey and behavioral analysis
 

  • Who they are

  • Where/when/how they shop

  • Needs/motivations

  • Trip types/trip missions

Shopper Response Models

Measure response to marketing/sales tactics to maximize incrementality & ROI

  • Shopper/trade program

  • Solo vs. group programs

  • Portfolio pricing

  • Shelving/assortment models

Shopping Decision Models

Quantify drivers of shopping decisions through conjoint modeling

  • Purchase decision tree

  • Transferable demand model

  • Pricing/assortment insights

  • POP message optimization

  • New product incrementality

Segmentation Solutions

Behavioral and attitudinal segmentation to inform shopper marketing strategy

  • Product, economic, trip and demographic profile of key shopper segments

  • Shopping occasions

  • Store clustering

Shopper Analytics

SM

US Office

114 Straube Center Blvd.

Suite K-20, 6

Pennington, NJ 08534

Call

T: 609-309-5164 

  • LinkedIn Social Icon
  • Twitter Social Icon

© 2023 by

Market Foresight LLC

India Delivery Center

5th Floor, Lotus Building,
80 Feet Road, Koramangala
Bangalore 560095