Full suite of concept/product/ claims evaluation tools and validated framework to assess market readiness
 

• Volume potential

• Salience of communication

• Packing/pricing/aesthetics

• Claims

• Product fulfillment
  
   

Estimate size of opportunity utilizing concept/product evaluation, marketing plan and industry/competitive inputs

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• Volume estimates

• Net-to-brand and net-to-category

• Source-of-volume

• Prime prospects identification

Model stakeholder choice architecture to optimize offerings

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• Product redesign/line extensions

• Pricing

• Packaging/communication

• Purchase decision hierarchy
  
   

 

Proprietary AdSight framework provides holistic assessment of copy quality

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• Engagement:  Involvement and brand memorability
   

• Communication:  Main message playback and brand associations
   

• Response: purchase interest, relevance, understanding