NEW PRODUCT DEVELOPMENT
CONCEPT/PRODUCT/
CLAIMS EVALUATION
Full suite of concept/product/ claims evaluation tools and validated framework to assess market readiness
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Volume potential
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Salience of communication
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Packing/pricing/aesthetics
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Claims
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Product fulfillment
OPPORTUNITY SIZING & FORECASTING
Estimate size of opportunity utilizing concept/product evaluation, marketing plan and industry/competitive inputs
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Volume estimates
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Net-to-brand and net-to-category
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Source-of-volume
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Prime prospects identification
NEW PRODUCT OPTIMIZATION
Model stakeholder choice architecture to optimize offerings
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Product redesign/line extensions
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Pricing
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Packaging/communication
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Purchase decision hierarchy
COPY TESTING
Proprietary AdSight™ framework provides holistic assessment of copy quality
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Engagement: Involvement and brand memorability
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Communication: Main message playback and brand associations
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Response: purchase interest, relevance, understanding