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Marketing & Sales Effectiveness
Marketing Spend Optimization
Optimize marketing budget by measuring the volume impact of marketing/sales activities
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Contribution
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Effectiveness/ROI
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Media saturation
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Trade lifts
Pricing & Promotion Analytics
Unlock growth by making well-informed pricing and promotion decisions
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Price elasticity
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Price gaps/thresholds
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Promotion effectiveness
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Efficiency/ROI
Portfolio
Optimization
Leverage analytics to optimize mix of items and maximize brand impact
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Optimize volume/profits
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Innovation opportunities
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Category management
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Merchandising insights
Digital
Analytics
Measure and optimize your digital marketing efforts to drive superior business results
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Digital media effectiveness
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Cross-media synergies
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Social media analytics
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Web analytics

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