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Marketing & Sales Effectiveness

Marketing Spend Optimization

Optimize marketing budget by measuring the volume impact of marketing/sales activities
 

  • Contribution

  • Effectiveness/ROI

  • Media saturation

  • Trade lifts

Pricing & Promotion Analytics

Unlock growth by making well-informed pricing and promotion decisions

  • Price elasticity

  • Price gaps/thresholds

  • Promotion effectiveness

  • Efficiency/ROI

Portfolio

Optimization

Leverage analytics to optimize mix of items and maximize brand impact

  • Optimize volume/profits

  • Innovation opportunities

  • Category management

  • Merchandising insights

Digital

Analytics

Measure and optimize your digital marketing efforts to drive superior business results

  • Digital media effectiveness

  • Cross-media synergies

  • Social media analytics

  • Web analytics

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SM

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