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MARKETING &
SALES EFFECTIVENESS

MARKETING SPEND OPTIMIZATION

Optimize marketing budget by measuring the volume impact of marketing/sales activities

  • Contribution

  • Effectiveness/ROI

  • Media saturation

  • Trade lifts

PRICING & PROMOTION ANALYTICS

Unlock growth by making well-informed pricing and promotion decisions

  • ​Price elasticity

  • Price gaps/thresholds

  • Promotion effectiveness

  • Efficiency/ROI

PORTFOLIO OPTIMIZATION

Leverage analytics to optimize mix of items and maximize brand impact​

  • Optimize volume/profits

  • Innovation opportunities

  • Category management

  • Merchandising insights

DIGITAL ANALYTICS

Measure and optimize your digital marketing efforts to drive superior business results​

  • Digital media effectiveness

  • Cross-media synergies

  • Social media analytics

  • Web analytics

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