Optimize marketing budget by measuring the volume impact of marketing/sales activities
 

• Contribution

• Effectiveness/ROI

• Media saturation

• Trade lifts

Unlock growth by making well-informed pricing and promotion decisions

​

• Price elasticity

• Price gaps/thresholds

• Promotion effectiveness

• Efficiency/ROI

Leverage analytics to optimize mix of items and maximize brand impact

​

• Optimize volume/profits

• Innovation opportunities

• Category management

• Merchandising insights

Measure and optimize your digital marketing efforts to drive superior business results

​

• Digital media effectiveness

• Cross-media synergies

• Social media analytics

• Web analytics