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SOLUTIONS
We offer a full range of analytics capabilities, to enable companies
to better compete in the rapidly changing marketplace.
Marketing & Sales Effectiveness
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Marketing spend optimization
Pricing & promotion analytics
Portfolio optimization
Digital analytics
Brand Health & Company Reputation
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Tracking studies
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Program impact modeling
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Business outcomes modeling
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Media mix optimization
New Product Development
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Concept/product evaluation
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Opportunity sizing/forecasting
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New product optimization
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Usage occasions/need states
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Shopper Analytics
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Shopper fundamentals
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Decision models
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Response models
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Segmentation solutions
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Loyalty card database analytics
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