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SOLUTIONS

We offer a full range of analytics capabilities, to enable companies

to better compete in the rapidly changing marketplace.  

iPhone
Marketing & Sales Effectiveness

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  • Marketing spend optimization

  • Pricing & promotion analytics

  • Portfolio optimization

  • Digital analytics

Brand Health & Company Reputation
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  • Tracking studies

  • Program impact modeling

  • Business outcomes modeling

  • Media mix optimization

New Product Development
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  • Concept/product evaluation

  • Opportunity sizing/forecasting

  • New product optimization

  • Usage occasions/need states

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Shopper Analytics

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  • Shopper fundamentals

  • Decision models

  • Response models

  • Segmentation solutions

  • Loyalty card database analytics

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