Solutions

We offer a full range of analytics capabilities, to enable companies to better compete in the rapidly changing marketplace.  

iPhone
Marketing & Sales Effectiveness

​​

  • Marketing spend optimization

  • Pricing & promotion analytics

  • Portfolio optimization

  • Digital analytics

Brand Health & Company Reputation
  • Tracking studies

  • Program impact modeling

  • Business outcomes modeling

  • Media mix optimization


Innovation
  • Concept/product evaluation

  • Opportunity sizing/forecasting

  • New product optimization

  • Usage occasions/need states

 
Shopper Analytics

​​

  • Shopper fundamentals

  • Decision models

  • Response models

  • Segmentation solutions

  • Loyalty card database analytics

logo 1.jpg

SM