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Solutions

We offer a full range of analytics capabilities, to enable companies to better compete in the rapidly changing marketplace.  

iPhone

Marketing & Sales Effectiveness

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  • Marketing spend optimization

  • Pricing & promotion analytics

  • Portfolio optimization

  • Digital analytics

    • Brand Health & Company Reputation
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    • Tracking studies

    • Program impact modeling

    • Business outcomes modeling

    • Media mix optimization


    Innovation
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    • Concept/product evaluation

    • Opportunity sizing/forecasting

    • New product optimization

    • Usage occasions/need states

     
    Shopper Analytics

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    • Shopper fundamentals

    • Decision models

    • Response models

    • Segmentation solutions

    • Loyalty card database analytics

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